Idea
To celebrate Singles Day (Feb 15), we dropped a single—for singles—about being single.
We partnered with Grammy Award-winning artist Maren Morris to reimagine Billy Idol’s iconic anthem,
“Dancing with Myself,” turning it into a bold celebration of independence, self-love, and dancing solo.
The campaign flipped traditional Valentine’s Day narratives by embracing the joy of being on your own—
with a music video, social content, and a message that resonated far beyond the holiday.

Results
At the 2024 Muse Awards, it won four Platinum honors across categories including Music Video,
Online Ad, Use of Music, and Branded Content – Entertainment. It was also shortlisted twice at the Clio
Music Awards for excellence in music in advertising and craft. At the 2024 Digiday Media Awards,
it won Best Brand Partnership (B2C) and was a finalist for Best Custom Advertising.

Press: Rollingtones, Stereogum, US Weekly, E! Online, Adweek, BusinessWire