Project Imagination was a user-generated photo contest that inspired a Hollywood short film directed by Ron Howard. Nearly 100,000 photographers joined in just three weeks, generating over 3 billion campaign impressions. The resulting film, Project Imagin8on, was shortlisted for the Academy Awards and won multiple awards.

CANNES
GOLD Best Use of Branded Content & Sponsorship
BRONZE Technology and Manufacturing
SILVER Best use or integration of UGC
SHORTLIST Best Integrated Campaign Led by PR
SHORTLIST Best Use of Games